Professional Search Engine Optimization with PHP: A Developer's Guide to SEO by Cristian Darie, Jaimie Sirovich

Professional Search Engine Optimization with PHP: A Developer's Guide to SEO



Download Professional Search Engine Optimization with PHP: A Developer's Guide to SEO




Professional Search Engine Optimization with PHP: A Developer's Guide to SEO Cristian Darie, Jaimie Sirovich
Language: English
Page: 388
Format: pdf
ISBN: 0470100923, 9780470100929
Publisher: Wrox

Maybe you’re a great programmer or IT professional, but marketing isn’t your thing. Or perhaps you’re a tech-savvy search engine marketer who wants a peek under the hood of a search engine optimized web site. Search engine marketing is a field where technology and marketing are both critical and interdependent, because small changes in the implementation of a web site can make you or break you in search engine rankings. Furthermore, the fusion of technology and marketing know-how can create web site features that attract more visitors.

The mission of this book is to help web developers create web sites that rank well with the major search engines, and to teach search engine marketers how to use technology to their advantage. We assert that neither marketing nor IT can exist in a vacuum, and it is essential that they not see themselves as opposing forces in an organization. They must work together. This book aims to educate both sides in that regard.

From the Back Cover

Professional Search Engine Optimization with PHP

Search engine optimization (SEO) is not only the job of the marketing department. It must be considered from a web site's inception and throughout its lifetime by you, the web site developer. Making changes to the architecture of a web site and modifying presentation techniques can dramatically increase search engine rankings and traffic levels.

Written for the PHP developer or tech-savvy marketer, this unique reference provides techniques for creating and maintaining web sites optimized for search engines. You'll discover how to facilitate the indexing of your site, as well as how to leverage specific technologies and services for site promotion. You will understand the role of web site architecture in search engine optimization and explore various topics therein. Knowing this will help you to develop a site that achieves great search engine rankings. Finally, you'll apply this knowledge by creating a sample e-commerce catalog and an optimized WordPress blog.

What you will learn from this book

Understand the criteria that influence search engine rankings

Create keyword-rich URLs using PHP, Apache, and mod_rewrite

Use HTTP Headers to properly indicate the status of web documents

Create optimized content and cope with duplicate content effectively

Avoid being the victim of black hat SEO techniques

Understand and implement geo-targeting and cloaking

Use site maps effectively—for users as well as search engines

Create a search engine–friendly WordPress blog

Build a search engine–friendly e-commerce catalog

Who this book is for

This book is for PHP developers who need to incorporate search engine optimization principles into their web applications, as well as marketers who want to gain a better understanding of the technologies involved in search engine marketing.

Wrox Professional guides are planned and written by working programmers to meet the real-world needs of programmers, developers, and IT professionals. Focused and relevant, they address the issues technology professionals face every day. They provide examples, practical solutions, and expert education in new technologies, all designed to help programmers do a better job.

MORE EBOOKS:
Keno Winner: A Guide to Winning at Video Keno pdf download
Download Minimanual Of The Urban Guerrilla pdf
Download ebook: Dragonlance - Amber and Iron (Dark Disciple #2)
online Data Mining: Practical Machine Learning Tools and Techniques, Second Edition (Morgan Kaufmann Series in Data Management Systems)
English-Lao, Lao-English Dictionary. pdf download







Tags: Professional Search Engine Optimization with PHP: A Developer's Guide to SEO ebook pdf djvu epub
Professional Search Engine Optimization with PHP: A Developer's Guide to SEO download pdf epub djvu
Download Professional Search Engine Optimization with PHP: A Developer's Guide to SEO free ebook pdf
Read Professional Search Engine Optimization with PHP: A Developer's Guide to SEO online book
Professional Search Engine Optimization with PHP: A Developer's Guide to SEO cheap ebook for kindle and nook
Professional Search Engine Optimization with PHP: A Developer's Guide to SEO download book
Cristian Darie, Jaimie Sirovich ebooks
Professional Search Engine Optimization with PHP: A Developer's Guide to SEO download pdf rapidshare mediafire fileserve 4shared torrent